The Rise of Haus of Sy


In the heart of Detroit, Michigan, amidst the challenges of a global pandemic, a beacon of creativity and resilience emerged: Haus of Sy. Founded by Angel Reeves, a mother of two and former nurse turned fashion designer, Haus of Sy has swiftly made its mark in the fashion industry, defying odds and inspiring countless individuals along the way.

The journey of Haus of Sy began in 2020, a year fraught with uncertainty for many, yet Angel Reeves saw it as an opportunity to pursue her lifelong passion for fashion. Risking her very last, she poured her heart and soul into creating her brand, fueled by a determination to bet on herself and manifest her dreams into reality.


Since its inception, Haus of Sy has not only flourished but thrived, amassing an impressive following of over 31,000 on Instagram and generating over $2 million in sales, all without the backing of celebrity influence. Every design that graces the collections of Haus of Sy is meticulously crafted by owner Angel Reeves herself, while the creative direction is spearheaded by Keyneca Jackson, known as @theeproperaesthetics on Instagram.

However, Haus of Sy is more than just a fashion brand; it is a beacon of community outreach and empowerment. With a strong commitment to giving back, Haus of Sy has contributed a significant portion of its proceeds to various community initiatives. Moreover, Angel Reeves has played a pivotal role in supporting other small black-owned businesses, helping them launch and thrive in a remarkably short period of time.

The impact of Haus of Sy extends beyond its local community, garnering recognition on a national and international scale. Mefeater, a prominent cultural platform, acknowledged Haus of Sy as one of the top 10 black-owned handbag brands, alongside esteemed names such as Telfar and Brandon Blackwood. The brand's accolades continued as it graced the red carpet at the 2022 Emmys and after-party, solidifying its presence in the realm of high fashion. Additionally, Essence Magazine has featured Haus of Sy, shedding light on Angel Reeves' inspiring journey and the brand's mission.

Haus of Sy's reach extends far beyond the pages of magazines, with features in esteemed publications such as The Michigan Chronicle, Detroit Free Press, and Mind Blowing Magazine. Furthermore, its presence can be felt in the world of cinema, with appearances in over 10 movies on the Tubi app.


The recognition garnered by Haus of Sy culminated in an invitation for Angel Reeves to speak at New York Fashion Week, where she shared insights on building a million-dollar brand. It is evident that Haus of Sy is not just a brand; it is a testament to the power of perseverance, creativity, and community.

Looking towards the future, Haus of Sy aims to expand its presence and impact within the fashion industry. With dreams of establishing a full Fashion House, Angel Reeves and her dedicated team of talented black women are poised to elevate Haus of Sy to new heights of success.


For those seeking to experience the essence of Haus of Sy, the brand can be found on Instagram (@hausofsy), Facebook (Haus of Sy), and their official website ( As they embark on this journey, Haus of Sy remains committed to empowering women of all shades and inspiring others to pursue their dreams relentlessly.