What that means to Deeday is this.
Doing the right thing is not always glorious or trendy, but it should still be our first choice. We have to be the change we want to see in the world. Our beliefs and morals are some of the few things we own, and it should not be wavered by peers or circumstances. Because right is right, even if no one is doing it, and wrong is wrong even when everyone is doing it!