For decades, women’s grooming standards have been dictated by societal trends, media influences, and beauty industry norms. From the clean-shaven aesthetic of the early 2000s to the full embrace of waxing culture, women’s pubic hair—or lack thereof—has long been a topic of discussion. But as we move further into the 2020s, something remarkable is happening: the bush is making a bold, unapologetic comeback.
The return of pubic hair as a beauty and personal choice reflects a broader cultural shift toward authenticity, body autonomy, and self-expression. No longer shackled by the idea that smooth skin equals femininity, many women are reclaiming their bodies, rejecting outdated grooming standards, and embracing their natural state. The resurgence of pubic hair is more than a fashion trend—it’s a statement of empowerment, individuality, and self-love.
For years, the beauty industry perpetuated the idea that pubic hair was undesirable. The rise of Brazilian waxing in the late 1990s and early 2000s created an almost universal expectation of hairlessness. Media and pop culture reinforced these ideals, showcasing hair-free bodies as the pinnacle of sexiness and sophistication. However, as societal conversations around body image and self-acceptance evolved, so too did attitudes toward grooming.
The return of the bush signals a rejection of one-size-fits-all beauty standards. It’s a celebration of choice, whether that means going completely natural, opting for a trimmed look, or trying something in between. Today’s movement isn’t about dictating a single ideal—it’s about empowering women to decide what makes them feel comfortable and confident in their
The bush’s revival is deeply tied to the body positivity and feminist movements. At its core, embracing pubic hair is about reclaiming ownership of one’s body. It’s a pushback against the male gaze and the unrealistic expectations placed on women to conform to specific beauty ideals. By choosing to let their hair grow, women are embracing the natural beauty of their bodies and challenging decades of stigmatization around something completely normal and human.
This trend also reflects a broader cultural reckoning with the beauty industry. As conversations around diversity, inclusion, and representation gain momentum, women are beginning to reject standards that feel outdated or harmful. Pubic hair, once seen as taboo, is now being reclaimed as a symbol of freedom and authenticity.
The resurgence of the bush also coincides with a shift in how we view self-care. For many women, grooming decisions are now rooted in personal comfort rather than external expectations. The bush’s return doesn’t mean everyone is ditching their razors or wax strips—it means women are free to make choices based on their own preferences, not societal pressure.
Moreover, the beauty and grooming industry is adapting to this shift. Brands are now creating products specifically designed for pubic hair care, from gentle cleansers to hydrating oils. These offerings emphasize the importance of maintaining healthy skin and hair, regardless of grooming style.
The rise of social media and digital platforms has played a significant role in normalizing pubic hair. Body-positive influencers, artists, and celebrities are proudly showcasing their natural looks, challenging stereotypes, and encouraging open conversations about grooming. By normalizing the sight of pubic hair, these individuals are dismantling decades of stigma and proving that beauty comes in many forms.
The return of the bush represents a broader shift toward inclusivity, self-expression, and authenticity in beauty. It’s a reminder that personal grooming is just that—personal. Whether you choose to keep it bare, trimmed, or completely natural, the key is to make the decision for yourself and no one else.
As society continues to embrace individuality, the revival of pubic hair serves as a powerful symbol of liberation. The bush isn’t just back—it’s here to stay, reminding us all that true beauty lies in owning and celebrating every part of ourselves.
