When the Motor City meets haute couture, something magical happens. That’s exactly what guests can expect at the 2026 Detroit Auto Show Charity Preview, returning Friday, January 16 at Huntington Place. Long celebrated as one of Detroit’s most glamorous evenings, this year’s event is being reimagined as Detroit’s premier fashion night — a dazzling collision of cars, style, and star power.
A Night of Glamour, Giving, and Gears
The 2026 Charity Preview will be more than a black-tie affair — it’s an evolution of Detroit elegance. The event will be hosted by NBA legend and media personality Jalen Rose, alongside Detroit’s own Trick Trick, with a headline performance by R&B superstar Robin Thicke.
Together, they’ll bring a dynamic mix of sophistication, culture, and soulful energy to a night that bridges automotive innovation with fashion-forward flair. Organizers are emphasizing not only luxury vehicles and automotive design but also the artistry and creativity that define Detroit’s rebirth as a cultural capital.
Expect red-carpet arrivals, designer pop-ups, and runway-style installations, where the latest concept cars gleam beneath the same lights that illuminate Detroit’s finest fashion looks. The Charity Preview has always been about giving back — raising millions for children’s charities throughout Southeast Michigan — but this year’s focus on style and creativity is setting a bold new tone for Detroit philanthropy.
Detroit’s Fashionable Moment
By infusing the Auto Show Charity Preview with a sense of fashion and artistry, Detroit is rewriting the rules of what a gala can be. It’s no longer just about the cars — it’s about how Detroit looks and feels when it celebrates itself.
The city’s designers, entertainers, and tastemakers will converge for one glamorous evening that embodies what Beautiful Machine Magazine stands for: innovation, creativity, and community.
As one organizer put it, “Detroit is more than the Motor City — it’s the Style City.” This year’s event makes that statement undeniable.
Join the Movement
The 2026 Detroit Auto Show Charity Preview is the place to be for anyone who loves luxury, design, and giving back.
To purchase tickets or learn more about the event, visit detroitautoshow.com.
