By Dean Garcia, Jr.
Photography By Dawn Hamilton (@dawn_hamilton_)


At this point, it is BORING to run down Gucci Mane’s rap-sheet. From beef with fellow Atlanta native and hip-hop superstar Young Jeezy in their early careers to ejecting a woman from a moving vehicle and a list of felony charges in between, Guwop’s criminal history has been as important to his legacy as his music. In fact, his criminal exploits and outlaw mentality, fueled his music and public persona. Not by studio design, rather human nature, Gucci Mane’s personal brand has always been a mixture of authentic cool and confidence with the threat of “gangsta shit” always felt. So while Big Guwop of East Atlanta will always be street certified, his OG status is stepping out of the white hotness of the spotlight, and making way for Gucci Mane’s teeth to take center stage.

Replacing the signature grimace that La Flare has donned on most of his album covers during the span of his 15-year career, Gucci Mane now takes most opportunities to flash what is either an expensive set of veneers or a perfect set of teeth that has been hiding underneath his grill all along.


Currently promoting his latest project “Evil Genius” (featuring an album cover with holographic style artwork of Gucci shifting between a contemplative pose and a Cheshire Cat grin), Gucci Mane was spotted court-side at game three of the NBA Eastern Conference Finals where the Toronto Raptors hosted the Milwaukee Bucks. Gucci’s court-side appearance marks his first official visit to Canada and a full circle moment for him and fans of songs like “Photoshoot” from his 2009 album The People Vs. Radrick Davis and “Both”, last years collaboration with Toronto native Drake.

Days after attending the Toronto Raptors victory against the Milwaukee Bucks, Gucci Mane enjoyed another first, making his debut at MOVEMENT, Detroit’s long-running electronic music festival who in recent years has been more inclusive of hip-hop and recognizing the cultural exchange and commonalities between the two genres. Beautiful Machine caught up with Mr. Zone 6 to ask him about life with his wife Keyshia Ka’Oir, the difference a good woman makes, and life as one of social media’s favorite couples but as he was whisked away to the front of Hart Plaza, he just smiled and told us to quote him. Funny, we couldn’t have said it better ourselves. Gucci has been redeemed.

Dean Garcia, Jr. is a freelance writer, publicist and brand manager. Follow him on social media where he often talks about hating social media and other pleasantries at @artdealerdean.